NUDE. Magazine

Rich Brain Returns with Sophomore Album: Bitch Hello!

[EXCERPT] …Kids is one of the songs which includes a music video with footage from Indonesia. Rich Brian filmed the Kids music video in Jakarta to embody his Indonesian pride This video definitely left me with nostalgia for some of Mac Miller’s older music videos, where the majority of the video is spent personifying humble, every-day, local faces. Rich Brian makes occasional appearances throughout, wearing a really awesome jumpsuit - so whoever styled him for this video, please reach out to me. Yellow has references to multiple famed late rappers in this song, such as a Nipsey Hussle and Tupac. Both rappers are known for their great abilities expressively, and poetically. Brian regards himself as one of Tupac’s “Roses Grown From Concrete”

Rich Brian collaborates with Joji, a label mate from 88rising, on Where Does The Time Go. 88 rising is known for representing terminally Asian talent such as Rich Brian and Joji. This label doesn’t only highlight the pair musically. The two have definitely established a great friendship, including their cooking-related weekly shows, called Feast Mansion. The duo seems to bring out the best in each other, comedically, musically, and gastronomically. 

“Confetti” is my personal favorite hype song. You know when you’re at a pregame, and the same song comes up a couple of times and you just don’t care because it gets you so hyped? This is that song. If you’re in the mood to get a little too emotional, “Drive Safe” is for you. Rapping about a tender moment between a couple who just got in another fight, Drive Safe can apply to many different situations in which we worry for those who may not be the best for us

Within the last five years, Brian has had quite the come up. With all of that talent and drive to back him up, it is hard to imagine we’re gonna get anything but exceptional music from him. For now, it’s just a matter of waiting to see what is going to happen next. After spending some time in Indonesia to work, hang with his family, and run his Jakarta based Spotify pop up, Rich Brian has rounded up a tour in Oceania, which will conclude a few weeks before beginning the North American leg in October. I don’t believe this is the last we will hear from Rich Brian and I’m goddamn happy about it -  and you should be too!